Category
iOS + Android | Education + Lifestyle
Project A724
01. The Challenge
A Associated Students UCLA (ASUCLA) is the student-controlled, non-profit organization that has provided retail and student union services to the University of California Los Angeles (UCLA) since UCLA’s establishment in 1919.
With more than 50 ASUCLA-run eateries, shops, and other facilities on a university campus used by more than 40,000 registered students, it can be challenging to understand all the available options. To address this challenge, ASUCLA wanted to build a mobile app to help students discover and explore the full range of retail, dining, and study options on campus.
With just two more months before incoming freshmen were to to spill onto campus for orientation activities – the best opportunity to promote the app — ASUCLA considered 10 different vendors and decided to partner with Markethon, the only vendor they could trust to deliver on schedule.
02. Working Process
We aligned the app’s user experience with how actual UCLA students think when they’re ready to do something on campus besides attend class. (“I want to grab some lunch on North Campus before my Art History class.”) Within the app, ASUCLA facilities are organized by types – “eating”, “shopping”, and “spaces & services”. Eateries are organized by relative location on campus (North, Central, and South), and other services are organized under intuitive subcategories as well.
DISCOVER & GO
Clicking on any listing brings up a detailed view with more information, including real-time store hours and location. Once on a detailed view, users can get real-time directions to any facility through Google Maps or Apple Maps, seamlessly.
03. Perfect Result
Up against the clock, we thrived — designing, developing, and deploying ASUCLA’s app in just two months.
The timely completion and overall product quality allowed ASUCLA to beat its forecast for downloads, and many students have given the app rave reviews.
